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Generate Your Own Branded, Short URLs
Promoting and sharing your most recent blog posts is crucial to your overall success as a blogger and company. Sometimes, however, little details can get in the way. For those of you unfamiliar with...
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Branding in the Digital Age
Several months ago, I read a disturbing story about a man in Egypt who woke up at his own funeral. He had been declared dead after suffering a heart attack at work. Unfortunately, the practice of...
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Brand Symbolism
As I stare forward at my computer, trying to pull the perfect words out of my brain, my eyes can’t help but be drawn to the mark at the bottom of the monitor. It’s sleek, simple, and black. But what...
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Facebook is a Powerful Branding Machine
If you’re a car guy (or gal), you already know what that particular hobby—sorry, lifestyle—entails. Your “baby” could be a nostalgic ride from your early days or a new beauty that just rolled off the...
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The Creative Process Behind Logo Design
We all know what logos are, but have you ever considered how they come to be? Believe it or not, they don’t just materialize out of thin air like water droplets in a thunderhead. It’s a lot of hard...
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Super Bowl Ads – 3 Trends for 2013
A full shopping cart and a slightly depleted bank account later, you’ve got everything you need. While you’re unloading the tortilla chips, frozen chicken wings, and veggie party trays, you’re still...
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The Role Branding Plays with Inbound Marketing
Every great fisherman (or even a decent one) knows that in order to catch the fish he’s after, he needs to use the right bait. Moreover, he also needs to cast his line in the right spot at the right...
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Building Bigger Brands by the Numbers
Starbucks has 33,759,249 likes on Facebook. Apple has 1,041,658 subscribers on YouTube. Nike has 925,734 followers on Twitter. And by the time you read this, those numbers have already gone up. It’s...
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Find Yourself— Brand Identity and Social Media
Let’s start with the definition of “identity.” Identity is the “sense of self, providing sameness and continuity in personality over time…” So as far as “brand identity,” what does that mean exactly?...
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Enhancing Content with Visuals
You are a great person with an awesome personality—so why are you spending another weekend with Netflix and Haagen Daaz? I am the last person that should be giving dating advice, but I ended up with...
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What Can the Earth Teach Us About Branding?
Yesterday marked the 43rd anniversary of Earth Day; a movement founded in 1970 to insert thoughts of the environment’s well being into the consciousness of the general population. While this yearly...
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One Year Older—and Wiser Too! Happy Birthday Jibe!
As kids, we patiently await each year to pass for the most important day on the calendar—our birthday. Fancy invites, themed party planning, extravagant cake making, and building anticipation are the...
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The 3 New Fundamentals of Marketing Success
The marketing landscape has changed significantly in the last 24 months. Market adoption of new technologies, and corresponding methods for information gathering and entertainment seeking, has...
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Building Brand Relationships on Social Media
When it comes to weddings, I have the worst luck. I generally arrive late to find that Larry, the bride’s uncle, has eaten all of the food and that his kids have fondled most of the remaining éclairs....
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New Website. New Brand. Same Great Jibe.
We are Jibe. We love great design. We love great content. We love technology. We love advertising. Put them together and you get one awesome new website! To stay fresh and relevant, we have been...
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Anatomy of a Brand
When was the last time you went for a run or swung around a kettle bell? On a similar note, what did you have for dinner last night? If either of these questions stirs up feelings of guilt, it’s...
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The Language of Color and Visual Identity
Recently, Jibe had the pleasure of presenting logo color concepts for a new brand we’re helping to develop. In one of our discussions with the client, we covered their new color scheme and the...
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BE Something: The Importance of Brand Influence
What’s the most important thing for your business? Revenue. Peter Drucker, famous management consultant, said, “A business exists to create a customer.” If you don’t have customer base—or any sort of...
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Build Your Brand – Find Your Special Sauce
At Jibe we often talk about the milk and meat of marketing. These fundamental marketing provisions often entail knowing your audience, following a proven strategy, being visible, consistent, and...
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Variety: February and Social Media’s Common Ground
Oftentimes, February receives a terrible rap. Many people speak of the February blues, or an “endless” winter. Many might believe that it’s cold, dark, and miserable. Others dislike it, because it...
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