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Project Spotlight: Newvo Homes Brand Identity, Website & Motion Graphic
Anyone who is part of the design and advertising world has their favorite types of projects to work on. Some prefer to build a new brand identity from the ground up; others prefer to design and...
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Work on Brand, Not Product
American businesses are in love with product. Our management books, business school lectures, and annual reports have been overtaken by talk of product innovation. Stories of young geniuses tinkering...
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Establishing Brand Meaning by Exaggeration
In 1923, Pablo Picasso famously said, “Art is not truth. Art is a lie that makes us realize truth.” I have found these revealing mistruths to be particularly present in the satirical work of Fred...
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The Cloud, Unicorns, and Marketing
This past weekend I was scouring the web for the best backup solution for all of my family’s home videos, pictures and files. Knowing how important keeping your data safe is, I was long overdue for...
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The WHY Game in Marketing
There is a fun game I play with my kids. We call it “The Why Game”. It’s actually really simple. In fact, we stole it from Disney’s Pinnochio. (Watch 10:33-11:10) Here’s the script: Geppetto: Now...
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A Successful Salt Lake Design Week
The week before last marked the fourth annual Salt Lake Design Week, a six-day celebration of all things design and it’s impact on our local community. The broad range of events included workshops,...
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Cobbler Cove: A Sneak Peek
It’s not often that a new restaurant concept gets introduced to the world. For the past several months, Jibe has been lucky enough to help grow and establish the brand and visual identity for Cobbler...
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We Love Brands When They Are Like Our Mother
Remember kaleidoscopes? I think I had one once… or maybe my cousin did… or maybe I just played with one in the toy chest in kindergarten. Whatever my interactions were, they were cool. I loved to...
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Lehi City Branding: A Sneak Peek
It’s not very often that a creative agency gets to tackle a rebranding project for a city. But, that’s exactly what Jibe did for Lehi city, a fast-growing town located between Salt Lake City and...
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The Changing Nature of Brand Equity
Marketing professionals frequently discuss brand equity as a metric for measuring the strength of a brand. However, very few people can actually define the term, let alone calculate it in any...
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